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Restaurants · Burger 99

From Crave to Rave

Community-led social growth for a fast-expanding premium-casual restaurant group.

Restaurant GroupCommunityCampaigns

The challenge

Burger 99 was opening fast but its social couldn’t keep pace with the in-restaurant buzz.

Our approach

We turned guests into advocates with a community-first content engine and seasonal campaign moments.

The results

A dramatic rise in user-generated content and a loyal, fast-growing community.

Next project

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