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Restaurants · Château Lumière
Plating a Story
Cinematic food storytelling for a luxury restaurant group expanding to three cities.
Fine DiningReelsCreative Direction
The challenge
Château Lumière was opening in two new cities and needed a content engine that could travel — keeping the same rarefied tone in every market.
Our approach
We developed a signature low-light cinematic style for reels, directed monthly shoots, and managed launch campaigns synced to each opening.
The results
The launch content drove a measurable surge in reservation enquiries ahead of each opening night.
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